Unit 29 researching and planning music video

Textual Analysis

 

Johnny Cash HURT

 

 

I hurt myself today Physically and mentally
To see if I still feel Resistance to the pain inflicted
I focus on the pain
The only thing that's real
The needle tears a hole Drugs
The old familiar sting Done it in the past
Try to kill it all away Remembers everything  
But I remember everything "Drugs don't work like they did before"

What have I become
My sweetest friend Loved one
Everyone I know goes away Outliving people
In the end
And you could have it all
My empire of dirt Nothingness/ No legacy Remains
I will let you down Audience/ Fans
I will make you hurt

I wear this crown of thorns Religious Icon
Upon my liar's chair All lies/ even to himself
Full of broken thoughts
I cannot repair Trying but failing with the drugs again
Beneath the stains of time
The feelings disappear Feelings affected by the drugs
You are someone else Not the same person
I am still right here Regret

What have…

What have I become
My sweetest friend
Everyone I know goes away
In the end
And you could have it all
My empire of dirt
I will let you down
I will make you hurt

If I could start again He would if he could
A million miles away
I would keep myself
I would find a way Find a way to help himself


Genre of music- Country/Classic Country

Characteristics- The music video is made up of him lip singing with a previous recorded track played over the top. The video is made up of a mixture of past and present shots, some shots of him now and some of what he used to be 

Style-close ups, shots of him, shots of guitar, cuts in time with the music, lots of b roll, mixture of natural and artificial light, shots form the past, extreme close up, whatever he is singing about appears on the screen (his mother), wide shots towards the end to get most things in shot

How is meaning conveyed?-  Overall, the meaning behind the song and the music video is what he has become ever since it all went down hill for him

 

Mr Brightside- The Killers

 

 

Coming out of my cage Freeing himself from the emotion restraint of his relationship
And I've been doing just fine Short and snappy tone "just fine"
Gotta gotta be down
Because I want it all Wants love
It started out with a kiss Just a kiss not meant to mean anything
How did it end up like this
It was only a kiss, it was only a kiss Repetition to show exaggeration  
Now I'm falling asleep Sleeping whilst everything happens around him and behind his back
And she's calling a cab Sneaking out
While he's having a smoke
And she's taking a drag
Now they're going to bed
And my stomach is sick Makes him ill to imagine her with the other man
And it's all in my head Wants it to be his imagination
But she's touching his chest
Now, he takes off her dress
Now, let me go Cant get away from his thoughts and his own mind
I just can't look its killing me Hurting to think about it
And taking control All over powering him
Jealousy, turning saints into the sea Jealousy takes over people
Swimming through sick lullabies Mind is full of emotion
Choking on your alibis
But it's just the price I pay
Destiny is calling me Realises relationship isn't meant for him after all this time
Open up my eager eyes
Cause I'm Mr Brightside This is irony as he is assuming the worst
I'm coming out of my cage
And I've been doing just fine
Gotta gotta be down
Because I want it all
It started out with a kiss
How did it end up like this
It was only a kiss, it was only a kiss
Now I'm falling asleep
And she's calling a cab
While he's having a smoke
And she's taking a drag
Now they're going to bed
And my stomach is sick
And it's all in my head
But she's touching his chest
Now, he takes off her dress
Now, let me go
'Cause I just can't look its killing me
And taking control
Jealousy, turning saints into the sea
Swimming through sick lullabies
Choking on your alibi
But it's just the price I pay
Destiny is calling me
Open up my eager eyes
'Cause I'm Mr Brightside
I never Repeats to emphasise point that he never had true love
I never
I never
I never


Genre- Alternative/indie


Characteristics- There is a wide range of shots used, mixture of mainly close ups, mid shots and wide angle shots. The use of the different camera angles and shots shows the convention of the video as star shots are used constantly. Whilst editing the music video, they out a filter over the top to try and make it look older. There are no special effects used.


Style- The particular style being represented in this music video is very unique, being set within the context of a burlesque set.


How is meaning conveyed- The overall meaning of this song and music video is jealousy and love between a man and a women.

Final proposal

 

Overview of what I want to create- I want to create a music video showing the love between two people threw a professional approach

 

Working title- Mr Brightside/ Jack, Fran, Dylan

 

Target Audience- Teens due to the story narrative

 

Genre- Alternative Indie

 

Type of music video- To create this music video I need to consider the genre. So doing this, I think the music video should be made with the use of unusual camera angles to complement the indie genre.

 

Style of the music video- The style of this music video is going to be naturalist

 

Casting

-Fran Watkins/actress/Part of the couple/ will not need any props due to style of video

 

-Dylan Alves Walker/Actor/ Part of the couple/ No props needed

 

-Aston Ironmonger Back up male actor (no props needed)

 

Production schedule

 

When we will film? 18th Feb 2017

 

Who with?  Fran, Dylan

 

What? Every scene

 

How? Close ups, time lapses, tracking

 

Which? Camera, tripod

 

 

 

Risk assessment

Train-------------------------Low----------------------Be safe once around train track, follow rules  

 

Birmingham------------------Medium-----------------Stay together 

 

 

Permission? No permission needed to film our video because we are filming in a public area

 

Comprehensively EXPLAIN the NATURE (How does it exist) and PURPOSE of music videos?

 

Nature-

  There were many TV channels in the UK that streamed to broadcast music videos. TV channels such as Heat, The Vault Magic, Dance Nation, Smash Hits, Magic, Box, Kerrang, More, and Classic MTV.

The top channel was MTV. MTV started broadcasting music videos in 1981, with the showing of “video killed the radio star” by The Buggles. As well as MTV, Kerrang was one of the most popular channels that started broadcasting music video. Kerrang! TV is a digital television station owned by The Box plus Network, which is loosely connected to the magazine, Kerrang! When 2005 came round, all their channel broadcasted was music videos.

There were many mediums that broadcasted music videos, this included the two main ones. This is the stellateing system, and the cable system. Stellateing system works veer satellite singles. Cable television is a system of delivering television programming to paying subscribers via radio frequency.    The difference, is that Satellite TV transmits through the air, usually via a satellite dish, and cable television is a system of delivering television programming to paying subscribers via radio frequency signals transmitted through cables. 

All music videos have differences, for example, VH1 is more focused on classics for the early ages, whereas MTV BASE is more on R&B, soul and Hip-hop. They do this so one specific channel focuses primarily on one or two genre of music. This is good so people don’t have to constantly switch channels to listen to the same type of music. When people realised this, the channel got more and more popular.

 As well as on TV, some music channels exist on the internet/online. For example, VEVO One YouTube. Vevo is a video hosting service owned by Universal Music Group, and Song Music Entertainment. Vevo hosts music videos on both YouTube and their website. The music videos that they show are in the best quality and usually get the most hits. This is because artist reach out to VEVO and ask them to create the best quality music video that people can watch ‘for FREE’. Meaning the song gets popular and it can increase popularity for the artists.

 

Purpose-

    Artists invest in millions into creating music videos/ promo videos, in order to increase record sales. In the 80’s especially, people would watch the music videos created to decide whether or not to go into a music store and get the record. This is similar to nowadays but it’s more likely that people download it onto their phone via Spotify or iTunes, rather than go and buy the record.

  Artists believed that by creating these music videos, it would increase their record sales as well as gaining respect by viewers for creating the most elaborate videos. An artist that relates to this is Michael Jackson, as he made short films effectively using movie directors such as John Landias and Martin Scorses. By making these videos, it sold the artist imagery, personal profile and enhanced their reputation as an artist. At the end of the day, the real reason why artist made music videos and still do today is to make money and continues to be famous, and hopefully leading to winning awards such as Grammys and Brits.

 

 

   Music video evaluation

 

Pre-production- At the start, it was hard. It was hard deciding what song to do, how to film it and the narrative we would follow. Half way through preproduction we finally decided on the song that we would do. Mr Brightside by The Killers was a good song choice as it gave us a wide narrative to build off. As well as a wide narrative, the song was a mash up of slow bits and fasts bits. This meant that we could think of different ways to film and edit once coming down to it. Our second option for the song choice was Emergency by Paramour. However listening to the song over and over we decided that it was too long for a decent music video and it didn’t really change mood. It was quite heavy music throughout. As far as preproduction planning went, in the end it was ok. We create a story and narrative to play around with, we drew our storyboards that matched the narrative and we found the best location for all of our filming.

Production- In our preproduction, we planned the exact day we would film. On that day we went to the train station and started our filming. Our train was delayed by 2 hours so the first part of filming was slow, but eventually our train came and we were able to start getting the shots we needed. As we arrived in Birmingham we sat down and planned out the order of shots. This way we didn’t have to go back and forth between locations. Half way through the day, we headed to Birmingham Library to get the last part of our music video filmed. At this point we needed the weather to be on our side, this was because one of the shots was a time-lapse of the sky. The best conditions for a time-lapse would have been blue sky with the odd cloud floating by, unfortunately it was a little grey for us and the sky was full of clouds. However looking back at the footage, it turned out pretty good. Good enough for the music video at least. Overall our day out in Birmingham filming went well, we managed to get everything done before 3pm so we were able to get out of Birmingham before the mad rush on the trains.

Post Production- After getting all of the shots that we needed and wanted, we started our editing. At first we imported all of our clips into premiere pro (our editing software) and put them in the order we wanted. This point we didn’t worry about any transitions or effects because we wanted to double check we had what we needed. Evaluating this it turned out we did, and we didn’t need to do any more filming. Once all the clips were in the correct order we started focusing on closer details such as putting audio over the top and making it fit to the beat of the music. To do this we used markers. Once got the music to fit where we wanted to, we started adding effects and various transitions.

Inspirations- To get some ideas for our music video, we typed in “Mr Brightside music video remake” on YouTube. Watching some of the videos shown gave us an understanding of where to start and some of the shots to use for the best results.

Next time- If I had the chance to redo this music video I would change a few things. One thing that I would change would be the use of a tripod. In our music video there are 3 time-lapse. For these shots we didn’t use a tripod son our footage was little shaky and didn’t get the effect it could have got. Another thing I would consider changing would be having more than one location. This way the narrative could be put across better. Overall doing this was great, and everything that we planned went well.

Music video-https://www.youtube.com/watch?v=0Jlj5NypCNc&t=56s

 

 

 

 

 

 

 

Unit One, Brief One, Prepare And Apply Pre-Production Planning for A Music Video

I think we have an emergency
I think we have an emergency

If you thought I'd leave, then you were wrong
Cause I won't stop holding on

So are you listening?
So are you watching me?

If you thought I'd leave, then you were wrong
Cause I won't stop holding on.

This is an emergency
So are you listening?

And I can't pretend that I don't see this

It's really not your fault
That no one cares to talk about it,
Talk about it

Cause I've seen love die
Way too many times
When it deserved to be alive
(When it deserved to be alive)
I've seen you cry
Way too many times
When you deserve to be alive, alive

So you give up every chance you get
Just to feel new again

I think we have an emergency
I think we have an emergency

And you do your best to show me love,
but you don't know what love is.

So are you listening?
So are you watching me?

Well I can't pretend that I don't see this

It's really not your fault
That no one cares to talk about it,
Talk about it

Cause I've seen love die
Way too many times
When it deserved to be alive
(When it deserved to be alive)
I've seen you cry
Way too many times
When you deserve to be alive, alive

These scars, they will not fade away.

No one cares to talk about it, talk about it

Cause I've seen love die
Way too many times
When it deserved to be alive
(When it deserved to be alive)
I've seen you cry
Way too many times
When you deserve to be alive, alive

Unit 2 brief 2, Pitching A Proposal For A Music video

The content of my video- Talking about song choice and track details. Playing some of the song and talking about the meaning behind the song. The style an genre of the song. Talk about the narrative i would film and how it was based on the  Todorov theory. The requirements table, and the cost of the over all music video. And finally the semiotics i would use within the video. 

How i presented it- I used a power point to present the pitch

How it went- Over all the presentation went well, i was confident and talked to the people in front instead of looking down at my notes.

Tiki toki Timeline

http://www.tiki-toki.com/timeline/entry/695123/History-of-music-video-timeline-by-Jack-Robins/

History of video editing

      How film began- This history of film really began in 1890's where motion cameras were invented. And film production started to be established . Due to the lack of technology then, films were only one minuet long. 

Practitioners (1)

The Lumiere brothers

 George Albert Smith

Cecil Hepworth

Edwin porter

D.W Griffiths

Lev Kuleshow

Sergei Eisenstein

Alfred Hitchcock

  

    The lumiere brothers were French inventors that brought cinema to life. In 1895 the brothers invented Cinematography. Cinematography was a three in one device that recorded, and projected motion picture. These two men were the first to develop the techniques of editing video.

George Albert Smith was one of the pioneers of British cinema. He is best known for his controversial work at the society of physical research, where he pioneered film editing and close ups, and his first development of the first successful color film

Cecil Hepworth was one of the longest lived British pioneer film-maker. He began his filming career in 1899 when he converted his house into a small studio. In the course of his long career, he became on of the most respected figures of British cinema.

Edwin Porter developed his skills of editing to great effects in some of his earliest films. His method was to combined documentary footage with his own footage. This then started the trend of documentary style of filmmaking.

D.W Griffiths was most famous for the use of advanced camera and narrative techniques. And the popularity set the stage for the dominance of his films, such as the Feature Length in the USA. He is generally considered one of the most important figures of early cinema for his command of film techniques and expressive skills.

Lev Kuleshov was a Russian director who used the editing techniques known as the ‘kuleshov effect’. He was the first one to use it in 1910s and 1920s. The effect is a mental phenomenon by which viewers derive more meaning.  

Sergei Eisenstein was a Soviet film director and film theorist, a pioneer in the theory and practice of montage. He is noted in particular for his silent films, Strike (1925) and Battleship Potemkin (1925). He began his career in theatre before moving into film. In 1923 he became a theorist by writing his first script. ‘The Monatge Of Attraction for LEF ’ . He travled around Europe to develop and learn techniques for the future of his film making career.

Sir Alfred Joseph Hitchcock was an English film director and producer. He pioneered many elements of the suspense and psychological thriller genres. Alfred Hitchcock excelled in a variety of genres during his early British career, before moving to Hollywood in 1939. It was here he became known as the 'Master of Suspense'. He produced some of the best and most analyzed works in the history of cinema.

                  Video Editing Techniques 

-180degree rule-

 (2) This rule is a guideline that states that two characters should always maintain the same left/right relationship to one another. They say that you should picture an imaginary line and imagine you’re looking at the scene from the side. So this way, you can clearly picture the way the two characters are looking. Learn about film.com states that 'If you break the rule you have ‘crossed the line‘', Which in turn will break the continuity of the scene. 

  

-Eye Line Match-

The Eye Line Match is a editing technique associated with the continuity editing system. This technique is based on the premise that an audience will want to see what the character on-screen at the time is seeing. The eye line match begins with a character looking at something off screen, followed by another cut of something or someone. This gives the audiences initial interest in the characters gaze.

-Eye Line Match-

The Eye Line Match is a editing technique associated with the continuity editing system. This technique is based on the premise that an audience will want to see what the character on-screen at the time is seeing. The eye line match begins with a character looking at something off screen, followed by another cut of something or someone. This gives the audiences initial interest in the characters gaze.

-Match on Action-

 This editing technique refers to where the editors cut from one shot to another that matches the first shot. A common example of this is a man walking up to a door and reaching the knob. Just has his hand touches the scene cuts to a shot of the door opening from the other side and the man stood there ready to walk in.  This editing technique is mainly used to give the audience the impression of continuous time when watching the final film or clip.

-Shot reverse shot-

Shot reverse shot or counter shot is a film editing technique where a character is looking at another (usually off screen) then the character being looked at is shown looking back at the character originally looking.  Even the characters are shown facing in opposite direction, the audience assumes that they are looking at one another. This technique is a feature of the classical Hollywood style of editing.

Cutaway-

   This technique is the interruption of a continuously filmed action by including a view of someone else. This shot does not necessarily contribute any dramatic content, but it is used to help the editor assemble a longer sequence. An example of this is if the main shot was of a man waling down an alley, this then could possibly cutaway to a shot of a cat sat further down the alley.

-Jump cut-

This type of cut in film editing is where two sequential shots of the same objects are taken from camera positions that are similar and only vary slightly. This type of editing gives the effect of jumping forwards in time. Jump cuts also can add a sense of speed to the sequence of events.

 -Parallel editing-

This is a technique that alternates two or more scenes that happen simultaneously but in different locations. This is to add interest and excitement to an otherwise boring sequence. This is often applied to create suspense.

Type of shots

Close up- Shot that keeps on the face full in the frame

Medium shot-Shot that utilises the most common framing, shows less than a long shot but more than a close up

Long shot- Shot that depicts an entire character or object from head to foot but not as long as a long shot

Dutch tilt- A shot where the camera is tilted on its side to create a kooky angle, often used to suggest disorientation

Establishing shot- A shot, at the head of the scene that clearly shows the locale the actions is set in

Over the shoulder shot-Where the camera is positioned behind one subjects shoulder usually used during a conversation

Tilt-Shot where the camera moves continuously up to down or down to up. A vertical -panning shot. This is usually used to traditionally finish off a film, a shot of the sky.

Tracking shot-A shot that follows behind or alongside of a subject

Aerial Shot- Shot that is filmed from the air

Arc Shot- A shot in which the subject is circled by the camera

Deep Focus Shot- Technique staging good depth of filed, A deep-focus shot includes foreground, middle-ground, and extreme-background objects, all in focus.

Dolly zoom- Dolly is the name of the shot and the equipment used to get the shot. The shot itself is a side on tracking of a in motion or motionless object

Low angle shot- This is a shot where the camera is positioned low to the ground and on its axis giving a 'low angle shot'

High angle shot- This shot is a cinematic technique where the camera looks down on the subject from a high

Money Shot- Climatic point in the film, could be the end or half way through (3)

Types of transitions

Cut- This is the most basic and common types of transition. The cut happens when one shot is instantly replaced by another. They are that widely used that feature films normally counts thousands of them.

Fade in/out- Fade ins and outs are the second most common type of transition. The fade out happens when the picture is gradually replaced by a black screen. Traditionally, this is used to conclude the film. And fade ins are the opposite: a solid colour gradually gives way to picture. Traditionally the start of a film.

Dissolves- This transition can also be known as overlapping, these happen when one shot gradually replaces by the next. One goes as the other comes back. Usually to signify the passage of time
Wipe- Where one shot is replaced by another shot over and over again in a geometric pattern. Wipes are a good way to show changing location.
Digital effects- Most transitions have some sort of editing effects thrown into them. There are too many to list but these effects include colour replacement, animated effects, pixelization, focus drops, lighting effects, etc. (4) (5)
 

References/ Bibliography

1. davekpenyong and profile, V. my complete (2011) Pioneers. Available at: http://davidekpenyong.blogspot.co.uk/2012/06/pioneers.html (Accessed: 15 September 2016)

2. Tom Barrance . 2013. Learn about film. [ONLINE] Available at: http://learnaboutfilm.com/film-language/sequence/180-degree-rule/. [Accessed 20 September 2016].

3. Freer, I. and Gibbs, O. (2013) Film studies 101: The 30 camera shots every film fan needs to know. Available at: http://www.empireonline.com/movies/features/film-studies-101-camera-shots-styles/ (Accessed: 28 September 2016).

4. Types of video transition (no date) Available at: http://www.mediacollege.com/video/editing/transition/types.html (Accessed: 3 October 2016).

5. Moura, G. (2014) ‘Elements of cinema’, Elements of Cinema, 1 July. Available at: http://www.elementsofcinema.com/editing/types-of-transitions/ (Accessed: 3 October 2016)


.http://www.tiki-toki.com/timeline/entry/695123/History-of-music-video/

Mr. Holder feedback 27th Sept.

History and practitioners complete
Book references
Take photos of annotations and upload
Finish the techniques section